Summary of the Organization
Every company has hurdles in executing its operations and achieving success. The organizations addressing these difficulties implement training programs that facilitate organizational development. Woolworths store is Australia's largest food chain and has many strategic challenges in its operations (Mahlangu, 2022). This study examines a specific problem encountered by Woolworth and the need for training or development to mitigate the risk associated with that issue. A training program will be proposed, along with the relevant learning theories that underpin it. Finally, several methodologies will be used to assess the efficacy of the proposed program.
Woolworths is the biggest grocery chain in Australia, with over 1,076 shops nationwide. Woolworths employs around 115,000 individuals throughout its delivery sites, retail locations, and support offices. The company primarily focuses on the sale of goods, including fruits, vegetables, meat, and packaged food items. The fruits, vegetables, and meat offered by Woolworths are mostly procured directly from farmers and producers, ensuring the provision of fresh items to its clients. Additionally, Woolworths offers other vital home items, like cosmetics, periodicals, books, pet food, baby food, and stationery. The firm seeks to provide its consumers with all necessities via the most straightforward buying experience. Consequently, Woolworth offers both online and offline services, using various creative methods to enhance customer purchasing convenience. Nonetheless, akin to any entity in the competitive marketplace, Woolworths encounters some challenges inside its strategic environment (Woolworths, 2022). The sluggish consumer cycle and the stagnant expansion of the corporation are current challenges encountered by the organization. The factors contributing to this problem include the significant rise of new start-ups in the market and the expansion of established rivals like Big Bazar and Walmart. Organizational employees and teams may be taught to address these difficulties and mitigate their adverse effects on the organization's development (Attaran, Attaran, & Kirkland, 2019).
The need for training and development inside an organization is an ongoing process of integrating new technologies and knowledge, which is essential for the business's growth. In the evolving technological landscape, training is essential for skill advancement, idea elucidation, and knowledge augmentation about developing technologies. Training and development enhance team and employee performance via a structured procedural framework inside the corporation that focuses on the strategies, skills, and knowledge required to achieve organizational objectives. Comprehensive training for workers enhances their skills and knowledge, eventually improving the company's production and fostering inclusive development. Training enables an organization to assess its potential for future success relative to its current state (Sal & Raja, 2016). Individuals may acquire knowledge of developing technology and adopt techniques to thrive in a competitive landscape, therefore revitalizing their present skills. The training facilitates the acquisition of new skills while enhancing old ones, so improving performance, increasing effectiveness and productivity, and fostering superior leadership capabilities. The primary objective of offering training is to have a lasting influence on workers that persists beyond the course's conclusion and to ensure they stay informed about recent developments. Training may be seen as an enhancement of skills for the team and personnel (Golhar & Alex, 2017).
Training Requirements
Woolworth is encountering challenges associated with sluggish organizational development and a protracted consumer cycle, attributed to the rise of new startups and enhanced performance of rivals. Therefore, to alleviate the danger of these difficulties affecting the organization's performance, the corporation must implement a training program for specific reasons (Halawi & Haydar, 2018). While several reasons exist for Woolworth to prioritize training needs, three are elaborated upon here.
Enhancement of Productivity
The success and expansion of a firm rely on the performance of its personnel. Enhancing productivity and minimizing costs are crucial elements to consider for understanding market competitiveness. Effective training may enhance staff efficiency by conveying essential information and expertise, so potentially boosting Woolworths' sales and fostering the company's development (Klasson, Zhang, & Kjellström, 2019).
Enhancement of Quality
Customer requirements always evolve in accordance with prevailing market trends. Customers have grown discerning and prioritize high-quality items. To ensure client satisfaction, the quality of services and goods must be perpetually enhanced via employee training (Kabuye, Kato, Akugizibwe, & Bugambiro, 2019).
Enhancement Through Technology
Technological adaptability is becoming a vital component in every sector of any firm. Moreover, technology is advancing and evolving daily with significant enhancements. Consequently, employees in all departments must undergo constant training in evolving technology. The implementation of new processes and techniques for Woolworths workers will immediately influence the organization's performance and development (Kumar, Engle, & Tucker, 2018).
Woolworths has established a significant presence in the hearts of Australians for an extended period, and its innovative service techniques and quality offerings have contributed to its growing popularity across Australia. The organization encounters several hurdles with potential chances throughout its dynamic expansion. Technology is an evolving method for engaging, talking with, and servicing the prospective client base. Ensuring the internal process operates efficiently is also a crucial component. Formulating an original strategy for technology management and enhancement is as crucial as any other component of the organizational business plan (Sahoo & Mishra, 2018).
Organizational analysis: Woolworths consistently implements novel strategies for organizational growth and consumer attraction. The firm has just released the Q-Tracker technology to minimize consumers' waiting time in queues by informing them about the closest shop and the anticipated wait time owing to social distancing measures. To facilitate organizational development and expedite consumer mobility, the technology department should use advanced AI technologies, such as robotic systems for in-store navigation. This will assist consumers in navigating the shop and provide time savings. A training session will be conducted to educate personnel on the operation of the new AI technologies. Obsolete hardware and software must be replaced with creative technological solutions for executing numerous tasks, including client reception, billing, contactless pick-up services, and others (Mulang, 2015).
Enhancement of Productivity
The technical department's proficient team will offer training for the learning programs on new technological breakthroughs. Both new and current staff in the technical department of Woolworths will participate in training to improve their abilities for operating new software and AI technologies. Given the emphasis on technology adoption, millennials and Generation Z inside the firm are likely to exhibit a greater enthusiasm in acquiring new techniques. The operations department will actively engage in quality control and production management. The operations department can ascertain the need of having appropriately skilled personnel for each task. The department is responsible for managing and distributing finances within the firm, making it pivotal in emphasizing the quality and relevance of employee training and development (Blume, Ford, Surface, & Olenick, 2019).
Task analysis: Innovative training methodologies, including extended reality (XR), augmented reality (AR), and virtual reality (VR), will be included into the training program due to their potential to transform eLearning. Augmented Reality enhances training materials via visuals, providing new workers with an interactive learning experience. Conversely, VR will effectively bridge the divide between the practical implementation of technologies and their theoretical understanding via exceptional characteristics (Huerta, Unver, Arslan, Kus, & Allen, 2020).
Course Title: Conducting a technological development session |
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Lesson title: Using AI and robotic technologies in daily operations of the organization. |
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Lesson length: Full days |
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Learning objectives: 1. explain the purpose of using AI technologies 2. describe the methods of using the robotic map inside the store 3. making employees familiar with the working fundamentals of robots |
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Target audience: employees of the technological department |
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Requisites: Trainee: None Instructor: Good understanding of analytical thinking and artificial intelligence, knowledge of presenting graphics through augmented reality techniques. |
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Room arrangement: Horseshoe type |
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Materials and equipment needed: overhead projector, transparencies, simulator equipment, training material related to augmented and virtual reality practices. |
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Evaluation and assignments: self-assessment questionnaires and discussion regarding strengths and weaknesses of the program |
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Comment: instructions for the safety measures need to be communicated before the session. |
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Source: (Author)
The training program employs adult learning theory and information processing theories to educate staff on the use of revolutionary technical artificial intelligence via a robotic map inside the businesses. Adult learning theory emphasizes that individuals possess distinct methods for acquiring new abilities. Adults want to participate in the creation and implementation of training programs while learning. The training program, focused on technological development, targets millennials and particularly Generation Z, who want clarity on the content, timing, and methodology of their instruction. Their prior knowledge enhances the successful acquisition of new abilities by integrating familiar elements into their learning process. The dissemination of knowledge and the memorization of facts are insufficient for the effective acquisition of skills in adulthood. Consequently, analytical reasoning and simulation have been included in the training curriculum. Adults consistently want to apply their acquired knowledge, leading to the use of augmented reality for instructional purposes throughout training (Merriam, 2018). Information processing theory, conversely, is an insightful framework that highlights the mechanisms via which information is transformed into the learner's memory. The idea posits that the learner's brain filters information acquired from current experiences, storing it in working or short-term memory for future use, finally transferring it to long-term memory. The information processing hypothesis posits that the creation of long-term memory requires a sequential approach. Initially, information is acquired by sensory memory via auditory, visual, or tactile stimuli for brief durations, and with repeated practice, this information is subsequently encoded into long-term memory (Curum & Khedo, 2021). The training curriculum delineates strategies for using the robotic map via visual graphic presentations and vocal explanations. The visual representation of new technology aids learners in forming vivid and realistic memories, hence enhancing long-term retention.
Enhancement of Quality
A self-assessment questionnaire will be used to facilitate the effective evaluation of the training program. Evaluation will be advantageous in determining the extent of employee engagement in the training and the anticipated enhancements in their work performance. All trainees will be required to complete the subsequent survey questionnaire, and the assessment will be based on the final score attained (Doherty, Moorkens, Gaspari, & Castilho, 2018).
Using the scale below score the extent to which you agree with the statement provided below according to the training you have provided. |
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Strongly disagree 1 |
Disagree 2 |
Neutral 3 |
Agree 4 |
Strongly agree 5 |
1. I was informed about the eligibility criteria to learn this development course. |
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2. The methods and equipment used in the program made the course easy to understand. |
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3. The program provided all discussed learning objectives. |
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4. I understood the objectives of the program without any doubt. |
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5. The materials and equipment provided during the program were useful. |
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6. The program was well planned and organized. |
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7. Enough time was provided to learn the course. |
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8. The instructor was actively engaged and took interest in making us learn. |
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9. Enough comfortability was provided to ask any query during the course. |
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10. The instructor was skilled enough to teach technological development. |
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11. I have gained satisfactory knowledge through this program. |
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12. The learning will help boost my future job experience. |
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13. I was provided accurate information in the program. |
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14. The performance and teaching methods of the instructor were satisfactory. |
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15. I am satisfied with the program. |
Conclusion
The sluggish consumer cycle and the poor expansion of Woolworth supermarket are significant challenges now confronting the firm. The use of new technology may enhance consumer engagement and eventually facilitate organizational growth. Integrating AI into the organization's everyday operations requires specialized training, since the new technologies need a systematic approach to implementation. A comprehensive training program may enhance workers' understanding of the use of new AI inside the firm. Given the attraction of millennials and Generation Z to technological advancement, adult learning theory and information processing theory have been modified to structure the training program. The program's success and effectiveness should be assessed using the self-assessment survey form.
References
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